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Saturday, July 17, 2010

"Back To School Shoe-Mania" Campaign and Contest

Wardrobe Consulting -Savvy Stylist, Suzanne Libfraind from MY Carolina Today and local charity Share Our Shoes will partner to create awareness and need in the local community and support a “Back to School Shoe-Mania” campaign and contest.

In these tough economic times, Share Our Shoes and Wardrobe Consulting have been inspired to initiate “Back to School Shoe-Mania". Providing children with a good pair of shoes to start school will be one less thing for a child to worry about when starting a new school year.

We would be asking the public to clean out their closets and recycle their shoes that are gently worn for financially struggling families right here in the triangle. The gift of shoes will give our children here in the triangle a step in the right direction for their first day of school.

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The Contest

Host a Shoe-Mania Shoe Drive! We would run a competition of all drop box locations starting today through August 19th. All shoes must be delivered by the 19th. The shoes will be distributed to children in need on August 20-22 at the SOS office.

The contest will run among official drop box stores as one category and individuals, familiesand clubs as another. Sign up and rules will be available on the web through SOS Foundation and Wardrobe Consulting. Shoes collected by the various organizations and individuals must be registered as facebook fans of SOS and Wardrobe Consulting to be eligible for prizes.

The winners of the shoe drive will receive a plaque of recognition, gift cards and an opportunity to work with the Savvy Stylist.

The Back to School Segment would run on August 6th. The segment will specifically be about back to school fashions and shoe trends for the new school year. Segment will be filmed at the NBC studio.

During the week of the July 19th, there would be an interview of director Jennifer Pierce of SOS Foundation along with Suzanne on the strong need in Wake County and surrounding areas for children receiving shoes before the school year begins and the contest.

Additional fall contest involving My Carolina Today Savvy Stylist and facebook fans and SOS Foundation to follow in late September. Details to follow.

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