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Tuesday, January 24, 2012

Jason Wu for Target

Remember how stunning Michelle Obama looked at the inaugural ball in her one shoulder floor length gown? Two years ago, Mrs. Obama took a chance on an up and coming designer, and now 26 year old Jason Wu is about to launch his 43 piece line for Target. Availability begins February 5th and runs through March 6. Get your fingers on your laptop and be ready to pounce!

I expect Jason's fashions will be similar in popularity to Missoni’s line last fall. Like Missoni, Jason's goal was to make it different than his regular couture line, with new clothing and accessory designs. The clothes will offer a look of playfulness that the average woman could wear for work, brunch, or a cocktail party. Now that is what I call lifestyle dressing. A change of shoe and off we go!

The color palette theme begins with nautical colors of navy and red, a touch of mustard, a few items in blush, and a chunk of black pieces strewn in. Check out the Peter Pan collared dresses, striped black and white scoop neck sweater, and the little black dress with the nude colored belt and lace underlay. Jason also has incorporated a few bags, including a fabulous lady-like boxy shaped clutch. If the designs themselves aren't enough to make you buy, then the price tag of $20-60 for the clothes and $20-50 for accessories will do the trick. Check out this recent clip from NBC’s interview of Jason as he shows some of his 60's inspired designs:


I do want to say, if you’re interested in buying the line, I wouldn't wait until the 6th to get serious about purchasing. I have a feeling it will all go fast and furious, including the black and red kitten scarf.

On another note, Target unveiled on January 12th an entirely new design platform being offered to shoppers. It’s called The Shops at Target. This ongoing program will bring upscale specialty stores like Polka Dog Bakery from Boston, Cos Bar beauty shop from Aspen, and The Candy Store from San Francisco to Target. Each specialty store will offer a six week run from their various product lines to be highlighted within local Target stores. How much better does it get than that? Do I actually need another excuse to shop at Target? Bless my credit card. Prices in The Shops at Target will range from $1-$160 with each shop designer contributing their design aesthetics to the product selection, packaging, and in-store shop displays. Target is surely thrilled to be able to offer shoppers the experience of shopping at these one of a kind specialty and boutique collections. Target is certainly ramping things up.

Remember to Wu on February 5!

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